7 top tips to promote your business online

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Today an ever increasing number of businesses operate solely on line and it is important that you ensure you make the most of your online marketing for your business. however Online Marketing for some can seem like a minefield. 

 

Always try to keep up to date with the latest goings on in the world of the internet marketing. It may seem overwhelming at the start, but GOOD PRACTICE is to do a little every day and you will soon get to grips with it and embrace it and choose the best areas which will get your website working for you and promote your business best.

It is no good having a website and expect people to find it and look at it - you need to market your website

Here are a few areas you can help market your website

 

1) THE WEBSITE

Look at your website and get a few of your customers to look at your website for you, you may very well be happy with it and are proud of it. But there are always things you can do to tweak it and improve it further and maybe your customers can provide some areas for improvement. Evaluate your website and see if your customer experience can be improved.

a) is your content fresh or as fresh as it could be

b) when did you last update it

your website should always be evolving, you never see a shop wind unchanged for 2/3 years…

 

2) CONTENT IS KING

Google places great emphasis on content quality as it rates and ranks your website. make sure each page has unique content for each page, this includes individual product pages. DO NOT COPY CONTENT.

 

3) USE SOCIAL MEDIA

FaceBook, LinkedIn, Twitter and YouTube offer you the opportunity to promote your website to a massive audience, take advantage of it! Do not advertise blatantly this is a big turn off, some groups will delete your advert.. Engage with your potential customers by offering advice and tips to help them. Competitions are a great way to gain followers on Twitter and likes on Facebook. 

Please do not dislike FaceBook and Twitter but embrace it and make it work for you

 

4) BLOG

Blogs are a great way to shout about what is happening with your business and your industry. Talk about everything and anything maybe the latest trends or new product launches. Link your blog to your social media accounts to help with management. Blogs are more unique, fresh content and is search engine friendly

 

5) GOOGLE ANALYTICS

Google provide a fantastic free tool “Google Analytics” look at what traffic is visiting your website, where your traffic and visitors are being driven from, which city your visitors are coming from, which pages your visitors are visiting, loads of metrics and zillions of information that will help you to improve your website. There are loads of information on line and YouTube videos to help you make the best use of Google Analytics.

 

6) YOUR COMPETITION, KEEP AN EYE ON THEM

look at what they are doing, what they are doing well and perhaps not so well… keep an open mind and steal ideas…

 

7) GET HELP

if you do not have time then delegate to a reliable member of staff or employ someone to do it for you - The results will be worth it

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